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WIIIFM
It stands for What Is It In For Me? This is an extremely important marketing concept when you want to market/sell yourself/ an idea/ product/ company/ partnership etc to anyone. Allow me to tell the truth with compassion because no one care about what you do or how good your concepts/products are but rather how can you benefit them. Let me show you 2 real life examples: 1. I received this email from a blog in my mailbox earlier this week, "Hi Ken, Long heard about your stories from rags to ...Read more »